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<p><span>The Central Regional Marketing Director is a member of both the Global Marketing Leadership Team and the Central Region Leadership Team for the Human Capital Group consulting business.<span>&nbsp; </span>The primary focus of the role is to work with regional consulting leadership to understand the needs of the region and align global and national activities to drive local visibility and sales opportunities. The Marketing Director leads a regional team of Marketing Managers who support local business leadership teams to develop effective marketing and sales support activities to support the needs of the regional and local marketplace.<span>&nbsp; </span>This role will be located in </span><span>Chicago</span><span>.</span></p> <p><span>&nbsp;</span></p> <p><span>In this position, you will help create campaigns and activities that are aligned with and leverage the firm's global activities and best position us for success.<span>&nbsp; </span>You will collaborate with fellow regional and line of business marketing directors to implement an integrated approach to the marketplace, balancing that with local marketing needs. The position requires market knowledge and experience with promotional collateral, data mining and analysis, webcasts, conferences and trade shows and media relations. Successful candidates must possess strong business acumen, project management, and leadership and team skills.</span></p> <p>&nbsp;</p>

<ul><li>Providing counsel and partner with local and regional business leaders on appropriate marketing strategies and tactics to promote services and meet specific business needs</li><li>Supporting regional and local market strategy and planning, including competitive analyses, market sizing, client segmentation, audience analysis, service definitions and positioning</li><li>Collaborating with colleagues on messaging, positioning and intellectual capital for an integrated global and related US marketing plan</li><li>Translating the global and US plans into a local program and overseeing the delivery of a range of regional activities, including:</li><li>Webcasts featuring subject matter experts on key topics in the business</li><li>Third party conferences and other client events (speech preparation, trade show booths, effective communication of complex content and messaging)</li><li>Local events</li><li>Sales collateral for product-based businesses</li><li>Working with local market client account teams to support more effective sales and relationship management, helping identify potential gaps in service offerings and recommend plans to integrate new services for those clients, through the use of market knowledge, research, and database management</li><li>Designing and executing strategies to ensure effective follow-up with clients and prospects after campaigns or events</li><li>Managing a team of locally-based Marketing Managers to execute the regional plan in local offices</li><li>Working with a shared services team of writers and designers and providing oversight in the production of local materials within firm-wide brand, graphic and editorial standards</li><li>Bachelors degree; Masters degree preferred</li><li>8+ years of marketing experience, preferably in a professional services environment</li><li>8+ years of proven experience managing large projects and complex teams;</li><li>Management experience, including recruiting and performance management</li><li>Ability to translate complex technical information into clear, audience-appropriate messages;</li><li>Superior writing, editorial and presentation skills;</li><li>Ability to manage multiple projects simultaneously and deliver on time with short deadlines;</li><li>Ability to delegate successfully;</li><li>Willingness and ability to travel.</li></ul>

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-- Select -- < 1 year 2 - 3 years 4 - 5 years 6 - 9 years 9 years plus

PDI Global is recruiting for Towers Perrin is a global professional services firm that helps organizations improve performance through effective people, risk and financial management. The firm provides innovative solutions in the areas of human capital strategy, program design and management, and in the areas of risk and capital management, insurance and reinsurance intermediary services, and actuarial consulting.

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