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* Job Description

Oversee implementation of the firms recently developed short and long-term marketing goals and objectives, which include: &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Administer marketing plans and budgets at the firm, practice group and individual attorney levels &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Assist partners and associates with individual marketing and business development activities &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Organize and execute events, seminars and other outreach programs for clients and referral sources &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Implement an effective, high-profile 50th Anniversary program &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Maintain and update firm brochure, website and other written and electronic marketing materials on ongoing basis &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Distribute frequent electronic newsletter(s) for clients, referral sources and other important audiences &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Oversee roll-out of the new firm identity and its incorporation into all internal and external communication vehicles &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Achieve maximum recognition for firms event sponsorships and charitable contributions &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Attend and participate in appropriate internal meetings to present and discuss marketing and business development programs and initiatives &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop and execute the firms public and media relations strategy &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Generate publicity and recognition for successful case results in a powerful, yet dignified, manner &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Create and maintain a firm-wide marketing database, and coordinate distribution of firm publications including announcements, invitations and electronic newsletters <p