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11853
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Job Description
<p>Seeking a proven Marketing leader who possesses a high level of emotional intelligence, manages projects and personnel, sets priorities, works independently, develops budgets, monitors and controls expenditures, and demonstrates proficiency in design principles, while maintaining a high degree of attention to detail. </p> <p>Responsibilities include, but are not limited to the following:</p> <p>· Defines integrated marketing strategies to support the firm’s overall strategies and objectives</p> <p>· Creates strategies and develops a practical marketing plan for each practice department and oversees its day-to-day execution</p> <p>· Collaborates with other departments to guide a unified approach to customer service, distribution etc. that meets market demands</p> <p>· Develops and implement a proactive marketing and business development strategies that will utilize the Firm’s value propositions to build upon existing client relationships and emphasizing cross selling of services</p> <p>· Creates the marketing collaterals, establishes standards, templates, and sharing tools to market the firm</p> <p>· “Listens” to the trends of the market and directs activities to identify and pitch target opportunities by practice area and by industry segment</p> <p>· Mobilizes internal and external resources to conduct due diligence and additional research on prospects/existing clients to drive outcomes</p> <p>· Responsible for pipe-line development and engaging the attorneys in new opportunities</p> <p>· Inventories, nurtures, and grows key alliances and develops strategic partnerships—is seen as a connector in the community</p> <p>· Manages marketing staff, marketing functions, and marketing operations (product/service offer development, branding, communications, etc.)</p> <p>· Coaches and develops the attorneys and staff to ensure they project the firm’s unique “voice”</p> <p>· Coaches attorneys and staff to help win new clients and projects</p> <p>· Designs and coordinates promotional campaigns, PR, and other marketing efforts across channels including evaluating and selecting advertising, within approved budgets</p> <p>· Builds a highly efficient team of marketing professionals for the firm</p> <p>· Creates a solid network of strategic partnerships</p> <p>· Participates in the RFP process while managing the necessary resources to successfully present and pitch RRPs and other proposals</p> <p>· Acts as strategic leader to ensure firm-wide growth through business development and marketing</p>
Job Requirements
<ul> <li>Seven or more years of experience in Marketing and/or Business Development leadership, preferably in a law firm, legal department environment or other professional services firm</li> </ul> <ul> <li>At least three years management experience with demonstrated knowledge of budgeting, strategic planning, and vendor management</li> </ul> <ul> <li>Minimum of a Bachelor’s degree in business administration, marketing, communications, or relevant field. Graduate and/or law degree, a plus</li> </ul> <ul> <li>Excellent organizational, interpersonal relations, written and verbal communication skills</li> </ul> <ul> <li>Works well under pressure, excellent problem-solver, is a diplomat, and understands the challenges of marketing in a professional services environment</li> </ul> <ul> <li>Capacity to build and maintain strong working relationships at all levels in the organization</li> </ul> <ul> <li>Strong writing and communication skills.</li> </ul> <ul> <li>Internet proficiency</li> </ul> <ul> <li>Entrepreneurial spirit a must, entrepreneurial experience a plus</li> </ul> <ul> <li>Ability to be creative, organized, and proactive</li> </ul> <ul> <li>Proficient in MS Office and business software (e.g. CRM)</li> </ul>
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<p><span style="color: #3b291f; font-family: 'Goudy Bookletter 1911', 'Times New Roman', Georgia, serif; font-size: 14px;">We’re a mid-size firm with the talent, diverse experience and national reach of a large firm and the unwavering service ethic and personal touch of a small firm.</span></p> <p><span style="color: #3b291f; font-family: 'Goudy Bookletter 1911', 'Times New Roman', Georgia, serif; font-size: 14px;">As we approach our centennial in 2019, we continue our long tradition of delivering sophisticated legal counsel to clients that range from sole proprietorships to the nation’s largest corporations. Although we frequently guide clients through their most important challenges and opportunities, we manage the business in a way that allows us to deliver exceptional value. Our commitment to value guides not only our rate structure, but our staffing practices, how we use technology, and every other aspect of our operation.</span></p> <p><span style="color: #3b291f; font-family: 'Goudy Bookletter 1911', 'Times New Roman', Georgia, serif; font-size: 14px;"> </span></p>
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