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11947
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<p>McDermott Will& Emery LLP is a leading international law firm with a diversified business practice representing commercial, industrial and financial enterprises both publicly and privately held. The Firm has a long his McDermott Will& Emery LLP is a leading international law firm with a diversified business practice representing commercial, industrial and financial enterprises both publicly and privately held. The Firm has a long history of social responsibility and supporting the communities in which our people live and work.</p> <p>The Marketing & Business Development Practice Group is seeking a Brand Specialist to join the team in Washington, DC. The Brand Specialist will implement marketing programs related to the Firm’s Health Care and Life Sciences services and will craft the messaging for those services with an eye toward differentiation and competitive position. This position produces content and builds practice-specific communication project plans incorporating an overarching strategy, development options and creative concepts. Through the direction of the brand management team and in collaboration with McDermott Health attorneys and Marketing colleagues, the Brand Specialist will work to drive broad-based demand and reinforce the premiere positioning of our Tier-1 brand.</p> <p>As a Brand Specialist, you will:</p> <ul> <li><span>Counsel on content development, monitor what’s on trend and collaborate with lawyers to create compelling perspectives on key issues facing clients </span></li> <li><span>Partner with the lawyers and business development to provide guidance on marketing initiatives, coordinate editorial support and postings, and advise on enhancements </span></li> <li><span>Manage the production and distribution of Health care practice client-facing publications based on Firm’s communication model, and ensure brand consistency and editorial quality </span></li> <li>Create content for client-facing marketing collateral, including practice overviews and brochures</li> <li>Implement marketing programs across numerous platforms (email, website, blogs, social media, video, podcast and print), ensuring<span> all content is on-brand, consistent in terms of style and quality and optimized for search and user experience </span></li> <li>Draft and manage targeted, strategic content to leverage Health<span> thought leadership</span> on Firm social media accounts <span>and guide best practices</span></li> <li>Determine messaging content and liaise with Design on visuals for advertising materials for Firm sponsorships.</li> <li>Liaise with internal comms on tailoring external-facing content to our internal constituents</li> <li>Liaise with attorney authors on publication production and distribution schedules and client conflict checks</li> <li>Support the review and reporting of digital marketing analytics</li> <li>Liaise with Editorial to ensure that Health publications and thought leadership are on-brand</li> <li>Participate in internal and external periodic publication projects</li> <li><span>Draft and disseminate communication materials related to Health lawyer and professional staff onboarding and website content </span></li> </ul>
Job Requirements
<p><span>Bachelor’s degree • At least five (5) years of related work experience at a law firm or professional services company </span></p> <ul> <li><span>Advanced knowledge of email campaign, social media and blog platforms </span></li> <li><span>Knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word) </span></li> <li><span>Knowledge of CRM software, website content management systems and WordPress </span></li> <li><span>Strong written and verbal communication skills </span></li> <li><span>Strong attention to detail </span></li> <li><span>Strong motivational and leadership skills </span></li> <li><span>Ability to work effectively in a fast-paced environment </span></li> <li><span>Ability to work independently and under own direction and initiative</span></li> <li>Strong organizational skills</li> <li>Strong mathematical and analytical skills</li> <li>Ability to work under tight deadlines and prioritize responsibilities</li> <li>Ability to travel and work flexible and/or fluctuating work hours</li> </ul>
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<p>McDermott Will& Emery LLP is a leading international law firm with a diversified business practice representing commercial, industrial and financial enterprises both publicly and privately held. The Firm has a long his McDermott Will& Emery LLP is a leading international law firm with a diversified business practice representing commercial, industrial and financial enterprises both publicly and privately held. The Firm has a long history of social responsibility and supporting the communities in which our people live and work.</p>
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