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Edit Job

Job ID

11958

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* Job Description

The role will entail a brand refresh and developing key messaging and content for differentiated strategy including, but not limited to, visual identity, print collateral, presentations, events, marketing communications and digital content. The individual will have a direct contribution to the development of strategy for the firm&rsquo;s internal and external marketing communications, contributing to and maintaining content for the firm&rsquo;s website, social platforms and other publications.
Responsibilities:

Develop marketing strategies and programs for the firm&rsquo;s service offerings.

Draft, maintain and update marketing collateral.

Create, produce and revise marketing content including print and online outlets. This content includes, but is not limited to, firm and practice area brochures, internal and external newsletters and advisories and the firm website, social media platforms and other projects.

Create an editorial calendar and timeline for firm website content and facilitate frequent and regular audits of existing materials to ensure that data is consistently updated.

Develop internal and external communications, including e-marketing campaigns, social media content and website content.

Manage marketing automation campaigns, including analysis and reporting.

Manage creation of attorney-facing collateral with other administrative departments.

<span style="font-family: 'Calibri',sans-serif; font-size: 11pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Proactively seek new content distribution channels and opportunities, develop opportunities for publishing prepared materials online and in print.

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Job Requirements

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Requirements:
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Bachelor&rsquo;s degree in Journalism, Marketing or Communications and a minimum of seven years&rsquo; experience in a writing, marketing or design position is required, preferably in a law firm or professional services firm. Previous involvement with or experience managing design professionals is strongly preferred.
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Excellent interpersonal, verbal and written communication skills. Ability to convey technical capabilities and expertise in a compelling, business-centric way.
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Ability to maintain effective relationships with a diverse group of peers, attorneys, clients, staff and outside professionals. Must communicate with diplomacy, efficiently give and follow written and verbal instructions, provide information clearly and be able to effectively solicit information from others.
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Sophisticated sense of brand and brand management, visual aesthetics and design. Ability to understand and support firm goals, services, culture and strategy in order to represent the Firm in a positive, professional manner.
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Computer proficient with excellent technological skills including proficiency in Excel, Word, PowerPoint and Adobe Acrobat. Other software skills, including Adobe Creative Suite, are a plus.
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Travel to the firm&rsquo;s offices, industry and other events as needed.
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