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Job ID
11923
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Job Description
<ul> <li>Plan and execute high-level strategy for www.davispolk.com and careers.davispolk.com.</li> <li>Manage ongoing relationship with external vendors (website developers and website host). Set priorities and goals while maintaining an active pipeline of bug fixes, security updates and enhancement requests.</li> <li>Research, plan, test and launch new website features thatfurther firm strategic goals and KPIs.</li> <li>Monitor, troubleshoot, document and improve dail processes such as content updates and data feeds.</li> <li>Maintain and optimize the firm’s Google Analytics accountwhile regularly producing actionable reports.</li> <li>Actively review and resolve issues in Google Webmaster Tools.</li> <li>Plan and execute firm webcasts, including invitation campaigns, logistical planning with lawyers and A/V and analytics reporting.</li> <li>Provide strategic support for firm blogs, including backend administration, user training and analytics reporting.</li> <li>Provide regular digital marketing training/refresher session to colleagues in the Business Development Department.</li> <li>Prepare and present reports for firm leadership and key stakeholders, showcasing digital communications statistics while sharing plans for improvement.</li> <li>Function as a strategic partner to lawyers and administrative departments. Provide structure, guidance and creativity while crafting a multi-channel campaign. Assess needs andopportunities, while also setting goals, tracking progress and focusing on ROI.</li> <li>Serve as primary project manager for future redesign and rebuild of www.davispolk.com.</li> <li>Regularly assess website and other marketing technology needs, through competitive research and attendance at educational seminars/conferences.</li> </ul>
Job Requirements
<ul> <li>Strong experience with Drupal; working knowledge of HTML and CSS</li> <li>Familiarity with website best practices, including browser/device testing, SEO, SEM, UX, accessibility, mobile optimization, landing page and user funnel optimization, etc.</li> <li>Previous experience with ESP/CRM integrations and SSL certificates preferred</li> <li>Previous experience with email marketing, CRM and WordPress software preferred</li> <li>Exemplary written and verbal communication skills</li> <li>Excellent time-management skills, with a proactive approach to anticipating obstacles and meeting deadlines</li> <li>Keen interest in leveraging technology to increase efficiencies and continuously improve user experiences</li> </ul> <p>_____________</p> <ul> <li>Bachelor's degree</li> <li>5-8 years' experience in a professional services environment (law firm experience preferred)</li> </ul>
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<p>Davis Polk & Wardwell LLP is a global law firm with approximately 900 lawyers in offices in New York, Northern California, Washington DC, London, Paris, Madrid, Hong Kong, Beijing, São Paulo and Tokyo. Since its founding more than 160 years ago, Davis Polk has established itself as the firm of choice for major corporations and financial institutions worldwide on their most complex and often precedent-setting transactions and significant litigation matters of all kinds. Our lawyers are recognized globally among the very top practitioners in their respective fields, and our non-legal professional staff shares the same commitment to excellence and service that has long been the hallmark of our firm.</p>
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