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Murtha Cullina LLP, a regional New England law firm with 4 offices in Connecticut and 2 in Massachusetts,&nbsp;is currently seeking a Marketing Specialist based in our Boston office.&nbsp; This position will report to the Business Development Manager.&nbsp; The right candidate will serve as a generalist and be responsible for coordinating all activities by Massachusetts attorneys working with the other marketing professionals in the other offices.&nbsp; While a generalist position, this positions main focus is marketing technology.&nbsp; The right candidate will be confident, outgoing and possess a proactive nature. &nbsp; &nbsp;Specific Responsibilities: &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Maintenance of the firms contact /relationship database as a source of accurate and current information for business development.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Organization of all attorney mailing lists, department and practice group mailing lists; generation of reports, envelopes, labels, etc. as well as processing/correcting returned mail. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Generate e-mail alerts via ExactTarget, marketing mailing software, including bounced e-mails. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Lead (along with IT representation) the firms initiative of identifying and implementing CRM software, including training program, motivation and education, throughout the firms six offices to attorneys and staff &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Oversee all aspects of CRM software &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Update current and future website (content, attorney bios, etc) &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Lead (along with outside vendor and members of IT and Marketing) the firms initiative of designing and implementing a new website &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Assist new attorneys with education and conversion and/or creation of contact lists &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop and deliver market and client research/intelligence &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Recommend improvements to the firms website as well as website maintenance &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Create and maintain revenue tracking system for client and industry teams &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Maintain on-line attorney directories, such as Martindale-Hubbell &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Represent Marketi